Whilst we will always tailor our approach to the specific needs of the client, there are a number of key principles that underpin how we go about the complex task of promoting safe behaviours. These include:

• Fully understanding the causation factors underpinning the behaviour 
• Reviewing the scientific literature to analyse what has and has not been successful in the past
• Identify and using behavioural models to inform the development of the behavioural change process
• Incorporating into the intervention a wide range of appropriate behavioural change techniques 
• Evaluate the outcomes so that the intervention can be further developed.