Welcome to New View Consultants

Leaders in road safety research, education and evaluation.

Our research based behavioural change solutions allow us to deliver outstanding safety related educational products and services.  

Our Approach

Listening is at the very heart of what we do

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What We Do

We research, build, deliver and evaluate

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Our Clients

We work nationally and internationally

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Road safety is often criticised for its lack of evaluation.  In order to help, we created RS Evaluate.  This simple but powerful tool is already being…

RS Evaluate

In 2013, under our previous name of eDriving Solutions, we won a major contract in South Yorkshire for the delivery of Eco-safe driver training.  In o…

Eco-business Driving

Under our previous name we have worked with Astra Zeneca since 2009 in the development and monitoring of a worldwide driver safety programme. The Driv…

Drive Success

The London Road Safety Council's aim is to reduce these needless casualties by producing and promoting resources and publicity materials and providing…


We are currently working with Lewisham Council in the development and evaluation of a pre-cbt course. 



Lewisham Council

Originally developed for Sheffield City Council, Engage is a set of learning resources developed with the aim of improving the ability of driving inst…


Developed for North Yorkshire Country Council and the 95 Alive Partnership Walk-Wise Kids provides Early Years Practitioners with an effective way to …

Walk-Wise Kids

We have worked closely with Road Safety GB to develop a number of groundbreaking road safety practitioner's courses which are now seen as the leading …

Road Safety GB

Love our streets is a Calderdale Council initiative that promoted the introduction of 20mph zones in locations across authority.  After a competitive …

Love Our Streets

Using the latest research and behavioural change techniques, Ian has been pivotal in helping us develop and roll out our global driver safety programme.  His deep understanding of what we needed, how it was to be applied and our desired outcomes formed a strong foundation to work from.  This successful programme is delivering significant reductions in injuries and collisions across the world.

Rob McAuley - Global Safety, Health and Environment - AstraZeneca